12 Gallerists: 20 Questions seeks to de-mystify the world of contemporary art. Sarah Rowles asks 12 respected London gallerists how the art world works.

Who values art? How is it valued? Who buys it? Who do gallerists sell to and how are prices decided upon? How are artists selected and how do they make the transition from art school, to the marketplace, to the museum? What’s the difference between the primary and secondary market? What types of gallery spaces exist and where does an artist start?

Questions are put to the gallerists in order that the interviewer – and the reader, can develop an expanding knowledge of how contemporary art is evaluated in the market place. 12 Gallerists: 20 Questions provides an invaluable and honest insight for any art student, amateur and professional alike, into the real workings of London’s Contemporary Art world.

How Can I Get A Copy?

Buy the online e-book version for only £4.50, click the button below

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Available at:

ICA bookstore £10

Tate Modern Bookstore £10

Artwords bookstore £10

Goldsmiths Student Shop £7

Imnop Shop, Brighton £10

Studio 1.1 £10

Reviews

‘I have read the book and I think it is a very useful and insightful resource, it really goes a long way to demystifying the gallery system’

Andrew Bryant

Artists talking Online Editor, Artist Talking

‘Have read it now and its full of really useful information. I work in a gallery myself, the owner said he could learn alot from it...excellent work!’

Katia Hickmer

Central Saint Martins Graduate 2009, Practising Artist